Xerox Trading At A Large Discount


Xerox (XRX) was founded in 1906 as the Haloid Company; named Haloid Xerox in 1958 and Xerox Corporation in 1961. 2010 revenue was $22 billion, with 136,000 employees and a geographical scope extending to 160 countries.

Xerox’s financial performance is based on the following two primary reportable segments – Technology and Services.

The Technology segment includes the sale of document systems and supplies, technical services and product financing. The products range from:

  • “Entry,” includes A4 devices and desktop printers; to
  • “Mid-range,” includes A3 devices that generally serves workgroup environments in mid to large enterprises and includes products that fall into the following     market categories: Color 41+ ppm priced at less than $100K and Light     Production 91+ ppm priced at less than $100K; to
  • “High-end,” includes production printing and publishing systems that generally serve the graphic communications marketplace and large enterprises.

The Services segment is comprised of three outsourcing service offerings:

  • Document Outsourcing (which includes Managed Print Services)
  • Business Process Outsourcing
  • Information Technology Outsourcing

Service revenues more than doubled due to acquisitions in 2010 as shown below.
…… Read the full article at SA

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